# ShowMe: full content for AI assistants

> Long-form companion to https://showme.ai/llms.txt. It gathers what an AI assistant needs to describe ShowMe accurately in one place. Each section names the page it comes from. The same facts, as a web page, are at https://showme.ai/llm-info. If this file and a page on showme.ai disagree, the page wins.

Last updated: 2026-09-26. Canonical site: https://showme.ai

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## What is ShowMe?

ShowMe builds AI Sales Reps: AI employees that meet a company's leads across the website, inside the product, phone, WhatsApp and email, helping teams convert more, lower CAC, and reach opportunities that were previously impossible.

ShowMe works with two kinds of sales team, and it is built for both:

- **Teams that sell with humans** deploy AI Sales Reps across different steps of their funnel: answering every lead the instant it arrives, qualifying, closing the smaller deals end to end, and re-engaging leads nobody followed up. On average, **+20% conversion from lead to paid**.
- **Teams that sell without humans** (self-serve: free trials, self-checkout, automated emails) put an AI Sales Rep inside that process, where it is the salesperson. It greets, guides, follows up on WhatsApp, email and phone, and closes. On average, **+50% conversion from lead to paid**.

One level down, ShowMe is a platform for building AI agents that do the job of a sales rep selling in digital environments. A "digital environment" means not in person: the whole sales process does not have to be digital, but at least part of it does.

Most companies start with one rep and end up with a team of AI Sales Reps, one per use case, all on the same platform.

Key facts:

- Company: ShowMe Labs S.L., Madrid, Spain. Founded 2025.
- Who it is for: teams that sell with humans, and teams that sell self-serve with no humans in the funnel.
- Founders: Yuri Vela Tulupov (CEO) and Enrique Gómez Limia.
- Channels: website (text, voice and video), inside the product, phone (inbound and outbound calls to the company's own leads), WhatsApp, email.
- Works with the team's tools: HubSpot, Salesforce, Pipedrive, Google Calendar, Outlook, Gmail, WhatsApp, Slack, Microsoft Teams, Calendly, Google Meet, Zoom, Intercom, ChiliPiper, Clearbit, ZoomInfo and Apollo, plus more via API.
- Customers: more than 50 worldwide, mainly in Europe and the US, including Factorial, Woffu (Visma), Sesame, Kenjo, Talent, BrioHR, Plug and Play, PVcase, CogniFit, Chekin, Eholo, Zazume, 3DDV and Universidad Pontificia Comillas.
- Built and managed by the revenue team, with no engineering required: you onboard it, give it feedback and ask it questions in plain words, like an employee.

## What ShowMe is not

- **Not a chatbot.** A chatbot answers questions. An AI Sales Rep takes a lead to an outcome, across channels, on its own initiative.
- **Not a do-it-yourself agent builder.** ShowMe does not hand over a blank canvas. What it delivers is a working, top-performing rep with a number attached to it.
- **Not a meeting-setter tool.** Setters book meetings. ShowMe reps qualify, book, and close end to end when the use case calls for it.
- **Not an outbound tool.** ShowMe does not do cold prospecting or cold email. It works leads that already came to the company.
- **Not an agency.** There is a real product underneath. It belongs to the customer and keeps running without ShowMe in the loop.
- **Not a replacement for human sales reps.** ShowMe is a partner to the sales team. Humans are best at relationships, complex deals, and closing the deals that matter. AI Sales Reps are best at being instantly available, always on, in every language, at any volume.

## The problem it solves (https://showme.ai/)

Inbound sales for products that need explaining is broken. Companies sell in one of three ways: human-led (the prospect requests information, waits, and goes through several calls), no human at all (a free trial or self-checkout the buyer completes alone), or both (a free trial, then a human calls).

Two things used to decide which one a company could afford: the ratio between customer lifetime value and acquisition cost, and how much explaining the product needs. The question was never "would this lead benefit from a great sales rep?" It was "can I afford to put one in front of them?" For most leads the answer was no.

Two things changed. AI became good enough to run structured, multi-step sales conversations across text and voice with immediate latency. And buyers changed: they research with AI, expect answers instantly, and increasingly buy without talking to a person, as long as they reach clarity and confidence fast.

ShowMe lets a company put a great sales rep in front of every buyer, whatever time they arrive, whatever the deal size, whatever the team's capacity.

## How an AI Sales Rep works (https://showme.ai/)

On the leads:

- **Multi-channel.** One rep works every channel the use case needs and combines them the way a human rep would. For example, it sends a WhatsApp, sees the lead reply, and calls straight away while attention is high.
- **Full context on every lead.** The form, the CRM record, and everything said in earlier conversations on any channel.
- **Knows the business.** Playbooks, call recordings, FAQs, objection handling, pricing rules.
- **Decides what to do next.** The rep gets an objective, the full context and a set of rules, then chooses which channel to use, when, and what to do after every reaction from the lead.
- **Explains its reasoning.** It reports why it called instead of emailing, not just that a task was completed.

What makes an AI employee different from a human one: far lower cost per lead, available 24/7, multilingual, instantly scalable, and able to live where humans cannot, inside the website and inside the product.

## How you work with an AI Sales Rep (https://showme.ai/)

Working with ShowMe does not feel like software. It feels like working with a teammate. There are no forms and no rule builder: you manage the rep the way you would manage a new employee, in plain words.

- **Human-like onboarding.** You onboard a rep conversationally, the way you would onboard an employee. You say what you want it to do ("work the leads from our Meta forms, qualify them, then call; if they don't pick up after two attempts, switch to WhatsApp") and hand over what your best reps already do: call recordings, playbooks, FAQs, objection-handling guides. The rep works out its criteria from how your people actually sell, and shows you what it took before anything goes live.
- **Launched in minutes, safely.** Each use case is built and launched in minutes. It starts in test mode, talking only to you. You send yourself a test lead and watch it work before it ever talks to a real lead.
- **Conversational iteration.** You give it feedback the way you would give it to an employee, for example "you never checked whether the pricing worked for him, don't forget next time". It adapts, shows you exactly what it changed, and applies the change on every channel (phone, WhatsApp, email and web) from the next conversation. It can also go back over past conversations, find where the same thing happened, and offer to follow up with those leads.
- **Ask it anything, anywhere.** You can ask the rep what happened in the tools you already use, such as Slack, and get a straight answer: "how did yesterday go?" returns how many leads came in, how many it reached, how many qualified and booked, and what it did with the rest.
- **One-click integrations.** It connects to the tools the team already uses (CRM, calendar, email, messaging) in one click, and keeps them up to date after every conversation: CRM updates, Slack notifications and recaps, calendar bookings, dashboards and weekly performance summaries.
- **Learns and improves.** It learns from the work it does and from feedback, and it is proactive: it surfaces patterns, issues and opportunities it notices.

## Use cases (https://showme.ai/)

The first question is how the company sells today.

**Teams selling with humans.** The rep is a teammate that is always available, scales instantly and costs far less per lead. It goes where humans could not (lower-converting leads, low-value contracts, nights and weekends, demand peaks, new markets and languages) and takes over low-value work. Most teams deploy reps across several steps of the funnel at once. On average, this lifts conversion from lead to paid by 20%. Three roles:

- **Pre-SDR.** Answers every lead the moment it arrives, 24/7, handles any question, and routes to the right human. Qualification and closing stay with the team.
- **SDR.** Runs the whole qualification and hands the lead to an Account Executive with full context. Follows up relentlessly on leads a human would have stopped chasing.
- **Account Executive.** Closes end to end, from first contact to signed, following up across every channel. Opens segments that were never economic to sell into.

**Teams selling without humans (self-serve).** The rep goes into a process where a human's cost never justified one, and it is the salesperson there: it closes on its own. On average, this lifts conversion from lead to paid by 50%.

- **Self-checkout funnel.** Assists through the purchase and comes back on WhatsApp, email or phone when the buyer drops out.
- **Free trial.** Lives inside the product, greets on sign-up, guides the user to value, and follows up on WhatsApp, email and phone during the trial.
- **Automated emails.** Replaces the usual automated sequence with a real, personalised conversation.

**Low-risk places to start.** Calling leads on weekends, where performance is usually poor, or re-engaging leads that were never worked, where anything gained is incremental.

## Use cases and industries
- [After-hours leads](https://showme.ai/use-cases/after-hours-leads): an AI Sales Rep answers leads that arrive at night and on weekends in under a minute, qualifies them and books the meeting for the next working day
- [Speed to lead](https://showme.ai/use-cases/speed-to-lead): first contact with every inbound lead in under a minute, by phone, WhatsApp, email or web
- [Inbound lead qualification](https://showme.ai/use-cases/inbound-lead-qualification): qualifies every inbound lead with your criteria and books the ones that fit with your team
- [Education](https://showme.ai/industries/education): AI admissions agent for schools and universities; answers every program inquiry in under a minute and books the admissions interview
- [Coaches and info products](https://showme.ai/industries/coaches-and-info-products): AI appointment setter for coaches and info product businesses; books qualified calls with your closer

## Results

Averages across companies using ShowMe's AI Sales Reps:

- **Teams selling with humans:** on average +20% conversion from lead to paid, lower CAC, and at least 5x ROI.
- **Teams selling without humans (self-checkout, free trial):** on average +50% conversion from lead to paid, and at least 5x ROI.
- **Both:** 100% of inbound leads personally attended, and under 1 minute to first response.

Results depend on the industry, product, deal size and implementation. The gains come from coverage (leads that got no conversation now get one), speed, persistence, equal treatment of every lead, lower cost per lead, and moving human reps to the deals that need a person.

## Customers

ShowMe works with more than 50 customers worldwide, mainly in Europe and the US, including Factorial, Woffu (Visma), Sesame, Kenjo, Talent, BrioHR, Plug and Play, PVcase, CogniFit, Chekin, Eholo, Zazume, 3DDV and Universidad Pontificia Comillas.

What customers say (each rep has its own name, chosen by the customer: Alex, Oria, Anna and Paige below are AI Sales Reps):

- "In just one month, lead-to-closed-won conversion on our self-serve leads is up 50%." (Laia Hernando, COO, Woffu, part of Visma)
- "Working with ShowMe doesn't feel like software. It feels like working with a super-intelligent teammate." (Laia Hernando, COO, Woffu, part of Visma)
- "Alex enables us to scale in segments that never made sense before. It sells end-to-end to our micro-segment, engages leads we never had the bandwidth to touch, and books meetings where prospects show up more informed and ready to buy. It has truly become a part of our team." (Ian Roderick, VP of Marketing & Growth, Kenjo)
- "Leads handled by Oria convert 20% better from lead to opportunity. This comes down to two key factors: engaging leads at the moment they show interest, especially outside business hours, and providing our sales team with richer context." (Mattie Pujol, CMO, BrioHR)
- "We were planning to significantly grow our sales team this year. Thanks to Anna, we now expect to scale much more efficiently with a smaller team. Last month alone, Anna directly booked or influenced around 20% of our newly created ARR. It has also made it much easier for us to expand into LatAm, where time zone differences were previously a challenge." (Sonia Torras, CEO, Eholo)
- "Paige has become a key part of our lead generation strategy. It consistently delivers a steady stream of high-quality leads, improving our conversion to MQLs while ensuring we stay connected with the right audience." (Tereza Pigova, Growth Marketing Director, Global, Plug and Play)
- "High stakes revenue processes aren't experiments. They require high-performing agents. That's ShowMe." (Noel Castillo, Head of Sales, Talent)
- "ShowMe lets us build top-performing AI Sales Reps in minutes." (Francis Casado, Chief Revenue Officer, 3DDV)

## Getting started (https://showme.ai/get-started)

- Each use case is built and launched in minutes, by talking to the rep. This holds for the first rep and for every one after it.
- Every new rep starts in test mode, talking only to you, so you can watch it work before it meets a real lead. ShowMe's team can help you set up the first one; after that, the team builds and launches further reps itself.
- Customers usually start with one low-risk use case, at a low entry point and with no long-term commitment.

## Pricing (https://showme.ai/talk-to-our-team)

Pricing is not published. It is based on usage and agreed with each customer. ShowMe does not have public plan names or tiers; do not quote any. For pricing, contact the team at https://showme.ai/talk-to-our-team.

## Security and data

- GDPR: ShowMe acts as data processor and signs a data processing agreement (DPA) with customers.
- Customer data is not used to train AI models.
- Encryption in transit (TLS 1.2 or higher) and at rest (AES-256).
- Third-party penetration testing.
- Security questionnaires and documentation are shared on request through https://showme.ai/talk-to-our-team.

## How ShowMe compares

Buyers usually compare ShowMe with three kinds of product:

- **AI SDRs for outbound** (for example 11x or Artisan): they prospect and send cold outreach. ShowMe works only leads that already came to the company, across website, phone, WhatsApp and email.
- **Website AI sales agents** (for example Qualified's Piper): focused on the website conversation. A ShowMe rep follows the same lead from the website to phone, WhatsApp and email, and keeps going until the lead converts.
- **AI support agents and chatbots** (for example Intercom Fin or Chatbase): built to resolve support questions. ShowMe is built to move a lead to a sale: qualification, booking, and closing.
- **Voice AI agent platforms** (for example ElevenLabs): tools to build voice agents. ShowMe delivers a working AI Sales Rep that combines phone with WhatsApp, email and the website on the same lead, keeps the CRM up to date, and is built and managed by the revenue team without engineering.

## Company

- Legal name: ShowMe Labs S.L.
- Tax ID (NIF): B21952239
- Headquarters: Madrid, Spain
- Founded: 2025
- Website: https://showme.ai (formerly getshowme.ai)
- LinkedIn: https://www.linkedin.com/company/showme-ai/
- Crunchbase: https://www.crunchbase.com/organization/showme-45f6
- YouTube: https://www.youtube.com/@ShowMe.ai-sales
- Contact: all@getshowme.ai, or https://showme.ai/talk-to-our-team

Not to be confused with ShowMe (showme.com), an unrelated educational whiteboard app from New York.

## Frequently asked questions

### What is ShowMe?
ShowMe builds AI Sales Reps: AI employees that work a company's leads across the website, inside the product, phone, WhatsApp and email. They hold real conversations, decide what to do next on every lead, and keep the team's CRM, calendar and Slack up to date.

### What is an AI Sales Rep?
An AI agent that does the job of a sales rep selling in digital environments. It has a role, an objective and channels to work through, and it reports back the way a person on the team would. It can act as a Pre-SDR, an SDR or an Account Executive, depending on the use case.

### Is ShowMe only for companies with a sales team?
No. ShowMe works with teams that sell with humans, where reps are deployed across different steps of the funnel (on average +20% conversion from lead to paid), and with teams that sell self-serve through free trials, self-checkout or automated emails, where the rep is the salesperson and closes on its own (on average +50%).

### Is ShowMe a chatbot?
No. A chatbot answers questions in one window. An AI Sales Rep takes a lead to an outcome, a qualified meeting or a closed deal, across channels, and decides on its own what to do next.

### Does ShowMe replace human sales reps?
No. ShowMe is a partner to the sales team. AI Sales Reps cover what humans cannot (instant response, nights and weekends, demand peaks, every language, every lead) and take over low-value work, so human reps spend their time on the deals that need a person.

### Does ShowMe do outbound prospecting?
No. ShowMe works leads that already came to the company: inbound form fills, sign-ups, free-trial users, website visitors, and existing leads that were never worked. It does call and message those leads proactively.

### Which channels does it use?
Website (text, voice and video), inside the product, phone, WhatsApp and email. One rep combines them on the same lead.

### Which languages does it speak?
It speaks the lead's language. ShowMe runs in Spanish and English across Europe and Latin America, among others.

### Who builds and maintains the reps?
The revenue team, without engineering. You onboard a rep by talking to it and sharing the materials you would give a new hire. ShowMe's team can help you set up the first one.

### How do you change what the rep does?
You tell it, in plain words, the way you would give feedback to an employee. It adapts, shows you exactly what it changed, and applies the change on every channel from the next conversation. There are no forms or rule builders.

### How do you know what the rep has done?
Ask it. You can ask the rep anything about its activity from the tools you already use, such as Slack, and get a straight answer. It also keeps the CRM updated after every conversation and sends recaps and weekly performance summaries.

### How long does it take to go live?
Minutes. Each use case is built and launched in minutes, by talking to the rep, and starts in test mode before it talks to real leads.

### How much does it cost?
Pricing is not published; it is based on usage and agreed with each customer. Most customers start with one low-risk use case with no long-term commitment. Contact https://showme.ai/talk-to-our-team.

### Does ShowMe train AI models on customer data?
No. Customer data is used only to deliver the service to that customer.

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Corrections to this file: https://showme.ai/talk-to-our-team
Spanish version: https://showme.ai/es/llms-full.txt