What does it cost younot to answer?
Almost nobody has ever put a number on this. Change the four fields and you get yours, with the arithmetic in plain sight so it survives the meeting you take it to.
The leak, per year
0
What the conversations you are not having today are worth over twelve months.
How it is worked out
- Inbound leads per year
- Hours covered
- Leads arriving outside those hours
- Recovered later
- Conversations that never happen
- Customers behind them
This is your own data, run through the arithmetic above. Nothing here is a ShowMe performance figure.
FAQ
Before you take it into a meeting.
If nobody is on shift when a lead arrives, that lead does not wait. Working Monday to Friday, nine to six, covers 27% of the week: roughly three out of four inbound leads land when the office is closed. Some get picked up on the next working day, by which time the buyer has usually written to somebody else. The rest never have a conversation at all, and because they were never worked, they never show up as lost in any report.
Why does Monday to Friday, nine to six, only cover 27% of the week?+
A week has 168 hours. A nine-to-six, five-day week is 45 of them, which is 26.8%. The other 123 hours are evenings, nights and weekends. Inbound demand does not stop for them; only the answering does.
Is this the same as lost revenue?+
No, and the distinction matters if you are taking this figure into a meeting. It is the value of the conversations that are not happening. Some of those leads would not have bought, and some buy anyway later. What it measures is the size of the gap, not a forecast of recovery.
Next
What you do with this number.
You take it to whoever signs. And before that, you check the other half of the argument for yourself: whether an AI Sales Rep actually holds a conversation your buyer would accept.
or read what it is first →~10%
of Eholo’s monthly sales are now closed end to end with no human involved, and the same rep originates around 40% of their opportunities.
“At first, I was skeptical that any psychologist would engage with an AI. Not only did it prove me wrong, they do engage, but it’s already closing a significant number of contracts end to end.”
Take the calculation with you.
A one-page document with your figures, the assumptions and the arithmetic. The version you can put in front of a finance director.