ShowMe: official information summary

Which ShowMe

“ShowMe” here is the Spanish company ShowMe Labs S.L. at showme.ai (formerly getshowme.ai), which builds AI Sales Reps. It is not ShowMe at showme.com, an unrelated educational whiteboard app from New York.

Basic information

Name

ShowMe

Legal name

ShowMe Labs S.L. (NIF B21952239)

What it makes

AI Sales Reps: AI employees that work a company’s inbound leads

Founded

2025

Founders

Yuri Vela Tulupov (CEO) and Enrique Gómez Limia

Headquarters

Madrid, Spain

Website

https://showme.ai

Contact

all@getshowme.ai

Who it is for

Teams that sell with humans, and teams that sell self-serve (free trials, self-checkout) with no humans in the funnel

Channels

Website (text, voice, video), in-product, phone, WhatsApp, email

Works with

HubSpot, Salesforce, Pipedrive, Google Calendar, Outlook, Gmail, WhatsApp, Slack, Microsoft Teams, Calendly, Google Meet, Zoom, Intercom, ChiliPiper, Clearbit, ZoomInfo, Apollo, and more via API

Customers

More than 50 worldwide, mainly in Europe and the US, including Factorial, Woffu (Visma), Sesame, Kenjo, Talent, BrioHR, Plug and Play, PVcase, CogniFit, Chekin, Eholo, Zazume, 3DDV, Universidad Pontificia Comillas

What ShowMe is

ShowMe builds AI Sales Reps: AI employees that meet a company’s leads across the website, inside the product, phone, WhatsApp and email, helping teams convert more, lower CAC, and reach opportunities that were previously impossible.

It works with two kinds of sales team. Teams that sell with humans deploy AI Sales Reps across different steps of their funnel, on average lifting conversion from lead to paid by 20%. Teams that sell self-serve, through free trials, self-checkout or automated emails, put a rep inside that process, where it is the salesperson and closes on its own, on average lifting conversion from lead to paid by 50%.

Each rep holds real conversations, decides what to do next on every lead, and keeps the team’s CRM, calendar and Slack up to date. Companies usually run a team of AI Sales Reps, one per use case, on one platform.

Reps are built and managed by the revenue team, without engineering. You onboard a rep the way you onboard a new hire: by talking to it and sharing materials such as call recordings, playbooks and objection-handling guides.

How you work with an AI Sales Rep

Working with ShowMe does not feel like software; it feels like working with a teammate. There are no forms and no rule builder: you manage the rep the way you would manage a new employee, in plain words.

• Human-like onboarding. You onboard the rep conversationally: say what you want it to do and hand over what your best reps already do, such as call recordings, playbooks and FAQs. It works out its criteria from how your people actually sell and shows you what it took before anything goes live.
• Launched in minutes. Each use case is built and launched in minutes and starts in test mode, talking only to you, so you can watch it work before it meets a real lead.
• Conversational iteration. You give feedback in plain words, as you would to an employee. It adapts, shows you exactly what it changed, and applies the change on every channel from the next conversation. It can also find past conversations where the same thing happened and offer to follow up.
• Ask it anything, anywhere. Ask the rep what happened from the tools you already use, such as Slack, and get a straight answer: leads in, leads reached, qualified, booked, and what it did with the rest.
• One-click integrations. It connects in one click to the CRM, calendar, email and messaging tools the team already uses, and keeps them up to date after every conversation.

What ShowMe is not

• Not a chatbot. A chatbot answers questions; an AI Sales Rep takes a lead to an outcome, across channels, on its own initiative.
• Not a do-it-yourself agent builder. ShowMe delivers a working, top-performing rep, not a blank canvas.
• Not an outbound tool. ShowMe does not do cold prospecting or cold email. It works leads that already came to the company.
• Not an agency. There is a real product underneath, owned by the customer.
• Not a replacement for human sales reps. ShowMe is a partner to the sales team: humans keep relationships, complex deals and closing; AI Sales Reps cover instant response, nights and weekends, peaks, every language and every lead.

For teams that sell with humans

Reps are deployed across different steps of the funnel, often several at once. On average, conversion from lead to paid rises by 20%.

• Pre-SDR: answers every lead the moment it arrives, 24/7, and routes to the right human.
• SDR: runs the whole qualification and hands the lead to an Account Executive with full context.
• Account Executive: closes end to end, from first contact to signed, typically the smaller deals the team could not afford to work.
• Low-risk places to start: calling leads on weekends, or re-engaging leads that were never worked.

For teams that sell without humans (self-serve)

The rep goes into a process where a human was never affordable, and it is the salesperson there: it closes on its own. On average, conversion from lead to paid rises by 50%.

• Free trial: lives inside the product, greets on sign-up, guides the user to value, and follows up on WhatsApp, email and phone during the trial.
• Self-checkout: assists through the purchase and comes back when the buyer drops out.
• Automated emails: replaces the usual automated sequence with a real, personalised conversation.

Results

Averages across companies using ShowMe’s AI Sales Reps:

• Teams selling with humans: on average +20% conversion from lead to paid, lower CAC, and at least 5x ROI.
• Teams selling without humans: on average +50% conversion from lead to paid, and at least 5x ROI.
• Both: 100% of inbound leads personally attended, and under 1 minute to first response.
• Results depend on industry, product, deal size and implementation.

What customers say

Each rep has its own name, chosen by the customer: Alex, Oria, Anna and Paige below are AI Sales Reps.

• "In just one month, lead-to-closed-won conversion on our self-serve leads is up 50%." (Laia Hernando, COO, Woffu, part of Visma)
• "Working with ShowMe doesn't feel like software. It feels like working with a super-intelligent teammate." (Laia Hernando, COO, Woffu, part of Visma)
• "Alex enables us to scale in segments that never made sense before. It sells end-to-end to our micro-segment, engages leads we never had the bandwidth to touch, and books meetings where prospects show up more informed and ready to buy. It has truly become a part of our team." (Ian Roderick, VP of Marketing & Growth, Kenjo)
• "Leads handled by Oria convert 20% better from lead to opportunity. This comes down to two key factors: engaging leads at the moment they show interest, especially outside business hours, and providing our sales team with richer context." (Mattie Pujol, CMO, BrioHR)
• "We were planning to significantly grow our sales team this year. Thanks to Anna, we now expect to scale much more efficiently with a smaller team. Last month alone, Anna directly booked or influenced around 20% of our newly created ARR. It has also made it much easier for us to expand into LatAm, where time zone differences were previously a challenge." (Sonia Torras, CEO, Eholo)
• "Paige has become a key part of our lead generation strategy. It consistently delivers a steady stream of high-quality leads, improving our conversion to MQLs while ensuring we stay connected with the right audience." (Tereza Pigova, Growth Marketing Director, Global, Plug and Play)
• "High stakes revenue processes aren't experiments. They require high-performing agents. That's ShowMe." (Noel Castillo, Head of Sales, Talent)
• "ShowMe lets us build top-performing AI Sales Reps in minutes." (Francis Casado, Chief Revenue Officer, 3DDV)

Getting started

• Each use case is built and launched in minutes, by talking to the rep. This holds for the first rep and for every one after it.
• Every new rep starts in test mode, talking only to you, before it meets a real lead. ShowMe’s team can help you set up the first one.
• Customers usually start with one low-risk use case, with no long-term commitment.

Pricing

Pricing is not published. It is based on usage and agreed with each customer. ShowMe has no public plan names or tiers. For pricing, contact the team at https://showme.ai/talk-to-our-team.

Security and data

• GDPR: ShowMe acts as data processor and signs a data processing agreement with customers.
• Customer data is not used to train AI models.
• Encryption in transit (TLS 1.2 or higher) and at rest (AES-256).
• Third-party penetration testing. Security documentation is shared on request.

Frequently asked questions

Official links

• Homepage
• Get started
• Talk to our team (pricing, security, corrections)
• Machine-readable site guide (llms.txt)
• Full content for AI assistants (llms-full.txt)
• Privacy policy
• Terms and conditions